Working (after) Work

Two live Monday evenings · July 27 + August 3

Build the brand you want without quitting the life you have.

A two-night live program for building a personal brand in the margins of a full-time job or business. Walk out with your niche locked, your brand brief, and a finished 30-day content calendar you can start running the next morning.

Build my brand after work →

You've been thinking about starting on social media outside your full-time job. Let's make this the moment you do.

But every time you come back to it, the same thoughts creep in.

"I don't have time." "I don't even know what I'd talk about." "What if nobody cares... or worse, what if people I know see it?"

So you save ideas. You follow creators you admire. You tell yourself you'll begin when work slows down, when you have a better phone, or when you finally figure out your niche.

But work doesn't slow down, and confidence doesn't arrive on its own.

Nobody has your exact combination of upbringing, lived experiences, education, and point of view. That's what makes your perspective worth sharing.

The people who build personal brands simply decided to begin, almost always with less free time and a rougher plan than you have right now.

That's why we created Working After Work: to help ambitious professionals build a personal brand around a full-time career or business, with practical tools, simple systems, and the confidence to finally press "Post."

By the end of July, you'll have begun.

From Jeanelle

Jeanelle Teves @jeanelleteves

In March 2023 I made a vision board. Panels. Podcasts. Grow Instagram. Connect with editors and writers. I had a corporate job, barely an audience, and zero free time. Writing it down felt delusional.

Every single thing on that board has happened.

I kept my corporate job the whole time. My early content was rough, too: I was so nervous I talked at double speed through every take, and those messy posts still worked, because I led with something useful and let the polish come later.

What made the board come true was one narrow lane and a system that fit my schedule. Eight months in, the first brand deal found me. Then the panels, the podcasts, and my community, Work Lunch.

These systems are teachable, and we built Working After Work to teach them to you, so you can get started this month.

Jeanelle Teves, founder of Work Lunch

Hand me the system →

Imagine it's December 10, 2026

You've been running this for a few months now.

  • You know exactly what Tuesday's post is, because you planned the whole month in one sitting
  • "So what do you do?" finally has an answer you like saying out loud, built from what people who know you actually said
  • Filming happens while the coffee brews, the edit takes 45 minutes on the train, and your Sunday stays yours
  • A stranger DMs you that your post got her through her performance review, and your employer never once appeared in your content
  • You already know what next month's 30 days look like, because this month's data told you

This is just how your life works now.

It takes two nights and a portal that builds the plan with you. You complete the intake, collect feedback from people who know your work, and bring your brand brief to the first session. After the second session, the portal hands you your finished 30-day calendar.

Strategy first. A system you can run second.

Part 1 · Theory and strategy

Monday, July 27 at 7:00pm ET

  • Road-test what you want to be known for
  • Narrow your audience without throwing away the experience that makes you useful
  • Build content pillars from your expertise and point of view
  • Study your category and find the gap
  • Test formats that fit how you naturally communicate
  • Create content with a strong hook, useful middle, and concrete next step

You leave with: your direction locked and the inputs the portal needs to build your content pillars and format ideas.

Part 2 · Implementation

Monday, August 3 at 7:00pm ET

  • Plan 30 days instead of guessing one post at a time
  • Separate writing, filming, and editing so each session has one job
  • Build a b-roll bank from the life you're already living
  • Capture ideas before they disappear by dinner
  • Edit on a 45-minute workflow
  • Review the first month and use the data to plan the next one

You leave with: your finished 30-day calendar and a process for running it.

Choose your Working After Work package

One-time payment · no subscription · registration closes July 24 at 9:00pm ET

$97

Working After Work

The complete first-30-days system.

  • Both live sessions with Jeanelle + Audrey (July 27 + Aug 3, 7:00pm ET)
  • Live Q&A both nights
  • The intake + your generated brand brief before night one
  • Lifetime replays of both sessions
  • The 11-worksheet first-30-days system: pillars, idea bank, calendar, batching, b-roll, habit stacks, and more
  • Your generated content pillars + format ideas
  • Your first 30-day plan and finished content calendar
Build my first 30 days · $97 →

$197

Working After Work + The Editing Walkthrough

For actually shipping what the plan says.

Everything in the $97 package, plus:

  • The recorded, chaptered editing walkthrough: the exact tools, settings, and step-by-step we use
  • The one-page editing cheat sheet: the four-hour edit becomes a 45-minute routine
  • The month-two toolkit: the 60-second trend filter, the day-30 review that plans your next cycle, and the buddy interview kit for camera nerves
Add the editing walkthrough · $197 →

Is this you?

This is for you if…

  • You have a corporate job you're keeping and want a name that travels beyond your badge
  • You're a credentialed expert with strong proof and almost no online presence
  • You're a small creator who wants steady, compounding growth alongside everything else
  • You can give it two Monday evenings and the margins of your week

Choose a different program if…

  • You're planning to quit and go full-time influencer by fall
  • You want virality hacks and trend-chasing formulas
  • You want a brand without publishing anything
  • You need someone else to make the content for you

Join Working After Work →

Who's leading this

Jeanelle Teves

Jeanelle Teves

Founder of Work Lunch, Chief Commercial Officer at Bugaboo, and a former Nike Women's executive who's given keynotes at Meta and Google. She built Work Lunch's audience and brand in the margins of that corporate career, which is exactly what this program teaches.

Audrey Saccone

Audrey Saccone

Founder and CEO of Lucky No. 12, the marketing studio behind content engines and launches for creators and founders. She spends her days turning what works into systems her clients can run themselves, which is exactly what this program hands you.

Questions you're probably asking

What if I can't make a night live?

Both packages include lifetime replays. Come live if you can; the Q&A and live workshopping are the best part.

I have almost no audience. Is this too early?

This is built for exactly that. You leave with a brand brief, a lane, and a 30-day plan. Growth comes from running it, and you'll know how.

How much time does this actually take?

Two Monday evenings, about 25 minutes for the intake, and a few days for people who know you to answer your questions. The second night is devoted to creating in the margins of a full schedule.

When is my brand brief generated?

Your brief builds after you complete the intake and five people respond to your questions. Registering earlier gives them more time to answer before night one.

Which package should I choose?

The $97 package includes the complete program, worksheets, generated plan and calendar, and lifetime replays. The $197 package adds the editing walkthrough, cheat sheet, and month-two toolkit.

Do I need expensive equipment?

No. You can begin with your phone and the equipment you already own.

When do I get access?

Your portal access begins after enrollment. Replays land after each session. The editing walkthrough comes with the $197 package.

What is the refund policy?

All purchases are final because access to the portal and program materials begins immediately. Review both package options before enrolling.

You already know you want this.

The difference this time: the plan exists before you post anything, it's built around your schedule, and both of us are in the room while you build it.

Everything in the $97 package

  • 2 live sessions with both of us
  • Your brand brief, generated before night one
  • Your pillars, 30-day plan, and finished calendar, generated for you
  • The first-30-days worksheet system
  • Lifetime replays

The $197 package adds the editing walkthrough, cheat sheet, and month-two toolkit.

Choose my Working After Work package →

Registration closes Friday, July 24 at 9:00pm ET. The next live round is not scheduled.